GA4 – Training
Tools/ Platforms
Google Analytics, Google Tag Manager, Social Media marketing Platforms, GSC
Introduction to Google Analytics 4
⁍ Overview of GA4: What it is and why it’s important
⁍ Key differences between GA4 and Universal Analytics
⁍ GA4’s event-based data model
Jan 31, 2021
Setting Up GA4
⁍ Creating a GA4 property
⁍ Setting up data streams for web and app
⁍ Installing the GA4 tracking code on your website or app
⁍ Configuring basic settings (time zones, currency, etc.)
Understanding the GA4 Interface
⁍ Navigating the GA4 dashboard
⁍ Overview of key reports and metrics
⁍ Customizing the GA4 workspace
Event Tracking and Configuration
⁍ What are events in GA4?
⁍ Automatically collected events vs. custom events
⁍ Setting up custom events and parameters
⁍ Creating and managing conversion events
User-Centric Reporting
⁍ Understanding the user lifecycle in GA4
⁍ Using the User Explorer report
⁍ Creating and analyzing user segments
⁍ Cohort analysis and retention reports
Advanced Analysis Techniques
⁍ Funnel analysis: Setting up and interpreting funnels
⁍ Path analysis: Understanding user journeys
⁍ Exploration reports: Custom analysis using GA4’s exploration tools
⁍ Segmentation and comparison techniques
Conversion Tracking and Attribution
⁍ Setting up conversion goals in GA4
⁍ Analyzing conversion paths
⁍ Understanding and using attribution models
⁍ Multi-channel funnel reports
Cross-Platform and Cross-Device Tracking
⁍ Unifying web and app data in GA4
⁍ Cross-device tracking and user ID
⁍ Analyzing cross-platform user behavior
E-Commerce Tracking with GA4
⁍ Setting up GA4 for e-commerce
⁍ Tracking e-commerce events (e.g., product views, purchases)
⁍ Analyzing e-commerce reports: Sales performance, product performance
⁍ Enhanced e-commerce tracking and reporting
Data Integration and Export
⁍ Integrating GA4 with Google Ads for advanced campaign tracking
⁍ Exporting data to BigQuery for advanced analysis
⁍ Using GA4 data with other Google tools (e.g., Data Studio, Google Ads)
AI-Powered Insights
⁍ Leveraging predictive metrics in GA4 (e.g., purchase probability, churn probability)
⁍ Using automated insights for trend detection
⁍ Custom insights and alerts in GA4
Data Privacy and Compliance
⁍ Understanding GA4’s approach to data privacy
⁍ Configuring data retention settings
⁍ GDPR, CCPA, and other privacy regulations
⁍ User consent and data collection best practices
Customizing GA4 for Your Business Needs
⁍ Custom dimensions and metrics
⁍ Creating custom dashboards and reports
⁍ Using the GA4 API for custom integrations
⁍ Advanced customizations with GTM (Google Tag Manager)
Troubleshooting and Best Practices
⁍ Common GA4 setup issues and how to resolve them
⁍ Best practices for maintaining data accuracy
⁍ Continuous optimization of your GA4 setup