Tools/ Platforms
Business MAnager, Ad Manager, Dataset, Tag Manager
Module 1
Introduction to Social Media Marketing
● What is SMM
● Benefits for Businesses & Personal Branding
● Overview of Platforms (FB, IG, LinkedIn, Twitter, YouTube, TikTok)
● Organic vs Paid Marketing
● Marketing Platform Structure
Module 2
Meta Business Manager
● Setting up Meta Business Manager
● Pages, Ad Accounts, Instagram Linking
● Roles & Permissions
● Pixel/ Data Set
● App Setup
● Security & Optimization
Module 3
Social Media Advertising & Pixel Implementation
● Pixel Setup, Testing
● GTM Implementation
● Events Manager/ Dataset
● Paid Ads Overview (FB, IG, LinkedIn)
● Metrics: CTR, CPC, ROI
Module 4
Creating a Social Media Strategy
● SMART Goal Setting
● Buyer Personas & Target Audience
● Competitor Analysis (SEMrush)
● Platform Selection Strategy
Module 5
Content Creation & Optimization
● Types of Content (Reels, Stories, Blogs, etc.)
● Hashtag & SEO Practices
● Content Calendar & Scheduling Tools
● Tools: Canva, CapCut, Grammarly
Module 6
Platform-Specific Strategies
● Facebook Groups & Ads
● Instagram Visual Strategy
● LinkedIn for B2B
● Twitter for Trends
● YouTube SEO & TikTok Trends
Module 7
Engagement & Community Building
● Community Growth Tactics
● Handling Comments, DMs
● Customer Service via Social
● User-Generated Content & Campaigns
Module 8
Analytics & Data Visualization
● Key Metrics (Reach, Impressions, Conversions)
● Looker Studio Dashboards
● Excel Reporting
● A/B Testing Techniques
Module 9
Campaign Optimization Techniques
● Ad Fatigue & Creative Rotation
● Frequency Capping
● Retargeting & Lookalikes
● Ad Quality Score
● Automated Rules
Module 10
Campaign Attribution & Offline Conversions
● Meta Lead Ads & CRM Sync
● Offline Conversion Tracking
● Zapier & HubSpot Integration
● Attribution Models (Last Click, Data Driven)
● Funnel Mapping
Module 11
Trends & Future of SMM
● AI Tools in SMM
● Influencer Marketing
● TikTok & Short-form Content
● Case Studies
● Industry Best Practices