The measurement and conversion problems we fix, and what changes once they’re fixed.
D2C & E-commerce
META + GOOGLE ADS
Challenge: Ad platforms report more sales than the store records, so budget follows the wrong campaigns.
What we fixed: Server-side GA4, Meta Conversions API and Google Enhanced Conversions, de-duplicated against store orders.
2 signals sent to Meta for every sale: browser + server, de-duplicated
100% of store orders reconciled with ad data
Real Estate
LEAD GENERATION
Challenge: Leads arrive by form, call and WhatsApp, but nobody knows which ads drive site visits.
What we fixed: Call and WhatsApp click tracking, CRM lead stages sent back to Google and Meta as offline conversions, lead scoring.
3 lead channels tracked
4 CRM stages fed back to ad platforms
Education & EdTech
ENQUIRY FUNNELS
Challenge: Long journeys across ads, webinars and counsellor calls break attribution; enquiries go cold.
What we fixed: A full-funnel event plan plus automated email and WhatsApp nurture.
4 funnel stages tracked: enquiry → enrolment
1 clear cost-per-enrolment view
Healthcare & Clinics
LOCAL SEO
Challenge: Patients search “near me”, but bookings and calls aren’t measured and consent is unclear.
What we fixed: Google Business Profile tuning, booking and call tracking, privacy-first Consent Mode.
3 booking routes tracked: online form, call, Google Business Profile
B2B & SaaS
LINKEDIN + ANALYTICS
Challenge: Demo requests are tracked, but pipeline and revenue aren’t tied to the channels that drove them.
What we fixed: GA4 linked to the CRM, LinkedIn Conversions API, lifecycle stages from lead to opportunity.
5 lifecycle stages tracked from lead to closed deal
1 pipeline view of spend vs revenue by channel
Hospitality & Travel
BOOKINGS + META ADS
Challenge: Bookings happen on a third-party engine, so the website loses sight of revenue.
What we fixed: Cross-domain tracking to the booking engine, purchase value captured, audience retargeting.
100% of booking-engine purchases tied to a campaign
Agri & Food Brands
BRAND BUILDING
Challenge: Spend is split across social, marketplaces and distributors with no single view.
What we fixed: A measurement framework, UTM standards and one dashboard for every channel, plus creative testing.
1 dashboard for social, marketplaces and website
0 untagged campaign links
Omnichannel Retail
STORE + ONLINE + MARKETPLACES
Challenge: Shoppers see ads online but buy in store or on marketplaces, so online campaigns look like they don’t work.
What we fixed: Store and marketplace sales matched back to ad audiences, offline conversion imports, and one blended return-on-spend view.
3 sales channels in one view: store, website, marketplaces
1 blended return-on-ad-spend report
